6 Simple Selling Tips For Software Entrepreneurs
Last week I wrote a guest post for popular startup blog, OnStartups.com, covering some of the sales activities we do to increase conversions and get trial users to upgrade:
“Sales” is sometimes perceived with an aura of mystery. As a developer, it’s something I always assumed was reserved for a “real salesperson” and even though I was selling our products, I thought it was because the customer had come to us directly. Whilst there is an aspect of “sales” that involves cold calling and making visits to prospects, I actually recently realised that many of the things I’m doing on a daily basis are all part of what might be called “sales”.
What sales activities consist of will differ depending on what you’re selling, who you’re selling to (consumers, smaller businesses or enterprise) and how large your organisation is, but there are a few things that can be used universally and to great effect. Here are a few that I use with my own SaaS product.
