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What’s the deal with noreply@ emails?

March 14, 2010

How often do you receive an e-mail where the e-mail address is noreply@ or where the message states that the mailbox isn’t monitored? And isn’t that e-mail usually something you might want to reply to because you have questions…like an order confirmation, for example?

This seems like a way to prevent users/customers from quickly accessing the help they need. When you read an order e-mail that’s the time you have questions. You don’t want to go searching for the right contact details on a company website. It even helps the company because your reply quotes the subject of the question – order number, incorrect details, they’re all in what’s being replied to!

All of the e-mails* we send, particularly invoice or account related e-mails, come from an address that you can reply to. We want you to get in touch if you have a question so we can fix it!

Let customers reply how they want – get rid of noreply@

* Except server monitoring alert notifications from Server Density. Since these are notifications that something has happened,these kind of messages don’t need to be responded to by e-mail, much like notifications from other sites e.g. Facebook poke e-mails.

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