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	<title>Comments on: Build vs Buy, or tips for selling to larger companies/enterprise</title>
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	<link>http://blog.boxedice.com/2009/11/05/build-vs-buy-or-tips-for-selling-to-larger-companiesenterprise/</link>
	<description>Real software development</description>
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		<title>By: elzmcc</title>
		<link>http://blog.boxedice.com/2009/11/05/build-vs-buy-or-tips-for-selling-to-larger-companiesenterprise/#comment-558</link>
		<dc:creator>elzmcc</dc:creator>
		<pubDate>Thu, 05 Nov 2009 17:50:10 +0000</pubDate>
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		<description>Great mantra that fits nicely with &quot;tell don&#039;t sell.&quot; 

While I know your emphasis is on technology and big-business, the lesson applies to any contractor, consultant, or marketer in general. Especially when you consider customer acquisition costs. 

P.S. Ditto to your choice of the Vigilance template.</description>
		<content:encoded><![CDATA[<p>Great mantra that fits nicely with &#8220;tell don&#8217;t sell.&#8221; </p>
<p>While I know your emphasis is on technology and big-business, the lesson applies to any contractor, consultant, or marketer in general. Especially when you consider customer acquisition costs. </p>
<p>P.S. Ditto to your choice of the Vigilance template.</p>
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